iBuy Wise app for iPhone and iPad

iBuy Wise is a manual price comparison app that has its own unique features in addition to essential functions found in only three other excellent apps of a similar type.

Some of the unique features are as follows:
• Share individual comparison items - ability to share individual comparison items with friends and family via text and email messaging. But this only works if your device is configured for text and/or email messaging
• Customisable comparison results - your results can be viewed in ascending or descending order and you can change the common unit of comparison for the results (e.g., when comparing two or more items with different units such as kg, g, lb etc, the results are given in one specific unit, say price per lb, but you can change this to either price per kg or g)
• Flexibility - you can enter the values for area and volume of non-liquids directly or indirectly (e.g., length and width for area, and length, width and height for volume)
• Easy to use drill-down user interface - when you next launch/use the app, it takes you to, or very close to your previous location in the drill-down user Interface

iBuy Wise also has many essential features including: 
• the ability to support your preferred currency
• the ability to use a plethora of metric, imperial and US measurements for area, weight, length and volume
• the ability to compare items in terms of price and quantity only without any units of measurement  
• the ability to compare an unlimited number of items
• the display of results in multiple colours that include blue for the cheapest item, grey to black for intermediately priced items and red for the most expensive item
• the capability to save and edit all comparisons, etc.

Target Users
iBuy Wise is for the rational buyer who tends not to make purchasing decisions based on induced impulse (such as buy one get one free or buy three get the cheapest item for free). It may also help the impulsive buyer to save a few bucks!